Marketing PR

Creativity Is The Key!
Our primary goal in Marketing Public Relations is to create tools and techniques to add
value to your PRODUCTS.
Our unique approach is specifically aimed at enhancing the CREDIBILITY of your product’s
messages – and therefore encouraging SALES

Media Relations

SPEAK THEIR LANGUANGE THINK THE WAY THEY DO
ACCOMMODATE THEIR PROFESSIONAL NEEDS TO MAKE THE NEWS

Using our strong and extensive NETWORK, clients will be able to develop effective and
positive relationships with the media. Your Products/Corporate Actions/Corporate
Issues/Corporate Events/Official pokespersons are News!
By presenting your key messages in a media-friendly, professional, creative and proper
manner we aim to optimize its NEWSWORTHINESS. By using ORIGINAL and VARIED
STORY ANGLES we make it relevant to a wide range of media.

Media Audit

HELPING OUR CLIENT KNOW WHAT TO DO WITH THE COVERAGE AND HOW TO RESPOND

Media Audit is a thorough content analysis of news clippings using a Journalistic and
Public Relations approach with the following advantages:

Mapping opinion directly and indirectly within the media on particular issues, cases and
topics – and then analyzing the media-wide interest.
Measuring the depth of knowledge of the media about clients’ products, issues and
services. Updating the information on macro issues and topics that are directly/indirectly
affecting clients’ business.
Recognizing potentially damaging or beneficial factors which indirectly or directly affect
clients’ corporate business and reputation.
Determining media strategies, tactics and responses to be follow-up immediately in
respond to issues/topics published in the media.

Media Training

WE HELP “THE SINGER” IN ACHIEVING CREDIBILITY IN FRONT OF THE AUDIENCE

Equipping your spokespersons, PR Team, and Marketing Team with the specific knowledge
and tools required to deal with every aspect of media relations.
Providing specific know-how in dealing with a potentially hostile media.
In-depth training on ISSUES MANAGEMENT, CRISIS SITUATION and
DAMAGE CONTROL in various simulations”: door-stop interview, “PINJAM MULUT”
phone interview, press conference with “hostile” questions, “unprepared” TV interview.

Event Management

HIGHLIGHT YOUR CORPORATE IMAGE

A focused Event or Activity designed to stimulate interest among target audience
on your product and organization.
Maximize the Opportunity
Creative Concept
Develop Theme
Create Newsworthiness
Develop Gimmick

Financial Relations

YOUR WORD IS YOUR BOND!

With tailor-made communications strategy to build understanding and endorsement from
the financial community, our goals are to create positive response from your shareholders,
to maintain your investors’ confidence and to increase your company’s share value.

IT COVERS PUBLIC RELATIONS SERVICES FOR
Initial Public Offering
Secondary Market

Media Intelligence

BEHIND THE SCENES
GET AN INSIDER’S VIEW FROM JOURNALISTS WHO WROTE ABOUT YOU

Using our extensive network of journalists and columnists, you will have access to the
inside track. We talk to them before and after the coverage to help you understand how
and why the issue is covered.
Recognizing why and how is “A MUST HAVE ITEM” in managing the issues proactively,
and a key factor in a strategic media relations activity.

Corporate Social Responsibility

NOT CHARITY BUT SUSTAINABLE EMPOWERMENT

DEVELOP, MAINTAIN AND IMPLEMENT a SUSTAINABLE EMPOWERMENT PROGRAM
that benefits both the corporation and the community: shifting the approach from charity
to TRUE PARTNERSHIP.

Communication Audit

A GUIDELINE THAT HELPS CLIENTS’ REPUTATION ‘WITHIN’ COMMUNICATIONS POLICY
IN GOOD OR BAD TIMES!

We will conduct a ‘review’ on existing communications system, to update, complete and
develop a communications manual guideline in order to have an orchestrated
communications activity that will promote clients’ corporate reputation.

Policy in managing publicity, advertising, sponsorship, corporate social responsibility,
regional activities.

A guideline specifically developed for issues and crisis management, media relations,
internal/external communications tools, public information, and corporate events.

Issues Management

WE ASSIST CLIENTS TO MEASURE THE AREA OF CONCERN FIRST! THEN LIMIT
THE DAMAGE CAUSED BY THE CRISIS!

A proactive and systematic approach to identifying and evaluating issues and concerns
faced by the organization, in the form of public opinion, before emerging into a crisis.

Crisis Management

WE ASSIST CLIENTS TO MANAGE COMMUNICATIONS FIRST! MINIMIZE THE DAMAGE!
NEXT? RE-BUILD TRUST!

A management functions which effectively manages communications during a crisis
situation to minimize reputation damage. The key factor is to have A CRISIS TEAM,
develop manual crisis guidance and REHEARSE AND REHEARSE AND REHEARSE!
The next step is a shift from ‘the current pain’ to raise the new TRUST!
Change Management occurs!