Creativity Is The Key!
Our primary goal in Marketing Public Relations is to create
tools and techniques to add
value to your PRODUCTS.
Our unique approach is specifically aimed at enhancing
the CREDIBILITY of your product’s
messages – and therefore encouraging SALES
SPEAK THEIR LANGUANGE THINK
THE WAY THEY DO
ACCOMMODATE THEIR PROFESSIONAL NEEDS TO MAKE THE NEWS
Using our strong and extensive NETWORK, clients will
be able to develop effective and
positive relationships with the media. Your Products/Corporate
Issues/Corporate Events/Official pokespersons are News!
By presenting your key messages in a media-friendly,
professional, creative and proper
manner we aim to optimize its NEWSWORTHINESS. By using
ORIGINAL and VARIED
STORY ANGLES we make it relevant to a wide range of
HELPING OUR CLIENT KNOW WHAT TO
DO WITH THE COVERAGE AND HOW TO RESPOND
Media Audit is a thorough content analysis of news
clippings using a Journalistic and
Public Relations approach with the following advantages:
Mapping opinion directly and indirectly within the media
on particular issues, cases and
topics – and then analyzing the media-wide interest.
Measuring the depth of knowledge of the media about
clients’ products, issues and
services. Updating the information on macro issues and
topics that are directly/indirectly
affecting clients’ business.
Recognizing potentially damaging or beneficial factors
which indirectly or directly affect
clients’ corporate business and reputation.
Determining media strategies, tactics and responses
to be follow-up immediately in
respond to issues/topics published in the media.
WE HELP “THE SINGER”
IN ACHIEVING CREDIBILITY IN FRONT OF THE AUDIENCE
Equipping your spokespersons, PR Team, and Marketing
Team with the specific knowledge
and tools required to deal with every aspect of media
Providing specific know-how in dealing with a potentially
In-depth training on ISSUES MANAGEMENT, CRISIS SITUATION
DAMAGE CONTROL in various simulations”: door-stop
interview, “PINJAM MULUT”
phone interview, press conference with “hostile”
questions, “unprepared” TV interview.
HIGHLIGHT YOUR CORPORATE
A focused Event or Activity designed to stimulate interest
among target audience
on your product and organization.
Maximize the Opportunity
YOUR WORD IS YOUR BOND!
With tailor-made communications strategy to build understanding
and endorsement from
the financial community, our goals are to create positive
response from your shareholders,
to maintain your investors’ confidence and to
increase your company’s share value.
IT COVERS PUBLIC RELATIONS SERVICES FOR
Initial Public Offering
BEHIND THE SCENES
GET AN INSIDER’S VIEW FROM JOURNALISTS WHO WROTE
Using our extensive network of journalists and columnists,
you will have access to the
inside track. We talk to them before and after the coverage
to help you understand how
and why the issue is covered.
Recognizing why and how is “A MUST HAVE ITEM”
in managing the issues proactively,
and a key factor in a strategic media relations activity.
NOT CHARITY BUT
DEVELOP, MAINTAIN AND IMPLEMENT a SUSTAINABLE EMPOWERMENT
that benefits both the corporation and the community:
shifting the approach from charity
to TRUE PARTNERSHIP.
A GUIDELINE THAT HELPS CLIENTS’
REPUTATION ‘WITHIN’ COMMUNICATIONS POLICY
IN GOOD OR BAD TIMES!
We will conduct a ‘review’ on existing
communications system, to update, complete and
develop a communications manual guideline in order to
have an orchestrated
communications activity that will promote clients’
Policy in managing publicity, advertising, sponsorship,
corporate social responsibility,
A guideline specifically developed for issues and crisis
management, media relations,
internal/external communications tools, public information,
and corporate events.
WE ASSIST CLIENTS
TO MEASURE THE AREA OF CONCERN FIRST! THEN LIMIT
THE DAMAGE CAUSED BY THE CRISIS!
A proactive and systematic approach to identifying
and evaluating issues and concerns
faced by the organization, in the form of public opinion,
before emerging into a crisis.
WE ASSIST CLIENTS TO MANAGE
COMMUNICATIONS FIRST! MINIMIZE THE DAMAGE!
NEXT? RE-BUILD TRUST!
A management functions which effectively manages communications
during a crisis
situation to minimize reputation damage. The key factor
is to have A CRISIS TEAM,
develop manual crisis guidance and REHEARSE AND REHEARSE
The next step is a shift from ‘the current pain’
to raise the new TRUST!
Change Management occurs!